Best Moving Lead Providers (2026 Edition)
Buying leads without a CRM is like pouring water into a bucket with holes. Here’s how to plug the leaks.
See the ComparisonEvery mover knows the game: you need leads to grow. But with dozens of providers promising “exclusive, high-intent” leads, how do you know where to spend your marketing budget? We analyzed the Big 5 lead aggregators using real conversion data from MoveRight users to give you the unvarnished truth about what actually works in 2026.
MoveRight Automation
The Big 5: Lead Provider Comparison
Here’s how the major lead aggregators stack up for moving companies in 2026:
| Provider | Est. CPL | Lead Type | Exclusivity | Integration |
|---|---|---|---|---|
| Billy.com | $12 – $25 | Shared | Low (3-5 movers) | ⭐⭐⭐ Zapier |
| Thumbtack | $20 – $80+ | Pay-per-contact | Medium | ⭐⭐⭐⭐ Direct API |
| Angi (HomeAdvisor) | $15 – $65 | Shared & Exclusive | Low (high saturation) | ⭐⭐ Complex Webhooks |
| Moving.com | $35 – $100+ | Shared | Medium (verified intent) | ⭐⭐ Email/Parser |
| Google LSA | $40 – $120 | Exclusive Calls | High | ⭐ Manual/Call tracking |
Provider Deep Dives
1. Billy.com — The Volume Play
The Verdict: Cheapest option for raw volume, but lead intent is often lower. Leads are sold to 3-5 movers simultaneously.
Best For: Movers with aggressive sales teams who can call within 30 seconds. If you’re not first, you’re last.
Integration: Supports standard Zapier connections, making it easier to pipe into MoveRight than Angi.
2. Thumbtack — The Millennial Favorite
The Verdict: Higher CPL, but you only pay when a customer responds to your quote. Conversion rates are typically 2-3x higher than shared leads because the customer actively chose to engage.
Best For: Movers who want quality over quantity and can afford to wait for better-qualified leads.
Integration: Robust Partner API allows decent two-way syncs with CRMs like MoveRight.
3. Angi (formerly HomeAdvisor) — The Old Guard
The Verdict: Massive volume but famously difficult refund processes for “bad leads” (wrong numbers, window shoppers). Expect a 3-5% conversion rate on shared leads unless automated speed-to-lead is used.
Best For: Movers willing to play the numbers game and who have systems to respond instantly.
Integration: Difficult. Often requires email parsing or complex Webhook setups as they gate their direct API.
4. Moving.com — High Intent, High Cost
The Verdict: Expensive, but leads are often verified through real estate partners (Realtor.com network). A single long-distance booking often pays for a month of leads.
Best For: Movers targeting long-distance and interstate moves where margins justify higher lead costs.
5. Google LSA — The Premium Choice
The Verdict: Highest exclusivity—when someone clicks your LSA listing and calls, that lead is yours alone. Premium pricing reflects premium quality.
Best For: Established movers with strong Google reviews who want to dominate local search.
The MoveRight Index: Automation Changes Everything
We analyzed anonymized data from MoveRight users in Q4 2025 to measure the impact of lead automation. The results speak for themselves.
| Lead Source | Manual Conversion | With MoveRight | The Lift |
|---|---|---|---|
| Thumbtack | 8.2% | 22.4% | +173% |
| Billy.com | 2.1% | 6.8% | +223% |
| Angi Leads | 1.5% | 5.2% | +246% |
| Organic (SEO) | 12.5% | 28.1% | +125% |
Key Insight
The lift is highest on Angi and Billy.com (+200% range). This proves that speed matters more than quality for shared leads. Since Angi sells the same lead to 4 movers simultaneously, the first SMS wins 60% of the time.
“Buying leads without MoveRight is like pouring water into a bucket with holes. We were spending $2,000/month on Angi and closing nothing. Turned on MoveRight’s ‘Instant Quote’ SMS, and we booked 4 jobs in the first week.”— Sarah Jenkins, Owner, MetroCity Movers (MoveRight User since 2024)
How MoveRight Turns Leads into Bookings
Instant SMS Response
Automatically text leads within seconds of submission. Beat your competitors to the punch on shared leads from Angi and Billy.com.
Learn MoreUnified Inbox
Every call, text, email, and lead notification in one place. MoveRight’s email parser automatically scrapes Angi and Moving.com notifications into lead cards.
Learn MoreSource Tracking
Know exactly which lead providers deliver ROI. Track conversion rates, job values, and profit margins by source to optimize your marketing spend.
Learn MoreStop Pouring Money Into a Leaky Bucket
MoveRight users see 200%+ conversion lifts on paid leads. Isn’t it time you plugged the holes?