Pricing
Pay for what the AI does.
Not per seat.
Move Right runs on activations — AI actions taken on your behalf. Booking confirmations and reminders are free. You only pay when the engine does real sales and ops work.
Starter
$99/mo
125 activations/mo included
$0.25 per additional activation
Up to 3 trucks
Everything a single-truck or small operation needs to run tight and grow.
- CRM + lead management — Every lead and job in one dashboard
- AI Pricing Engine — Accurate quotes built on your real rates
- Custom estimate calculator — Branded, configurable intake and quoting
- Estimates + invoices — Send professional documents and collect payment
- PandaDoc custom documents — Contracts, LOIs, and custom docs built in
- Dispatch tool + live map — Assign jobs and track your crew in real time
- AI-updated inventory — Inventory list built and updated automatically
- All integrations — QuickBooks, payment processing, and more
- Reporting — Job and revenue reporting out of the box
- Unlimited users — No per-seat charges for reps, dispatchers, or crew
- Crew app — Mobile app for your crew (releasing soon)
Business
$299/mo
400 activations/mo included
$0.20 per additional activation
Unlimited trucks
More activations, more automation, more margin. The obvious choice for growing operations.
- Everything in Starter — All features from the Starter plan included
- Autocrew tool — Automatically assign the right crew from job notes
- Heartbeat system — Proactive check-ins that keep jobs on track
- Move itinerary generation — Turn inventory notes into a complete move plan
- Accurate edge-case charges — Correct rates applied even for unusual jobs
- Upsell surfacing — Reps get in-context prompts for packing, storage, upgrades
- Advanced reporting + rep analytics — Close rates, job profitability, rep performance
Pro
$699/mo
1,000 activations/mo included
$0.12 per additional activation
Unlimited trucks
Built for multi-location and high-volume operations that want to maximize revenue on peak days.
- Everything in Business — All features from the Business plan included
- Forecasting tools — Project demand by day, week, and season
- Dynamic pricing tools — Automatically raise rates on high-demand days to capture peak revenue
How activations work
What counts as an activation?
An activation is any time the AI engine takes a meaningful action on your behalf — a follow-up call, a generated estimate, an upsell check. Routine messages like booking confirmations and appointment reminders are not activations and don't count toward your limit.
| Step in a typical move | Activation? | Count per move |
|---|---|---|
| Lead form submitted | No | — |
| AI lead follow-up (via your phone system or email) | Yes | 1–5 |
| Inventory booked | No | — |
| Pre-inventory reminders | No | Built-in, not an activation |
| Estimate generated + sent | Yes | 1–3 |
| Auto-prompt for signature/booking | Yes | 1 |
| Booking confirmation | No | Standard email/notification |
| Pre-move reminders (48hr, day-of) | No | Built-in, not an activation |
| Review funnel follow-up | Yes | 1–3 |
| Total per move | 4–12 |
Real-world estimate: A typical single-truck operation doing 30 moves/month uses roughly 150–350 activations, depending on follow-up cadence. Most single-truck companies fit comfortably on the Starter plan. Higher follow-up intensity — more touchpoints per lead, longer nurture sequences — will push you toward Business.
Compare Plans
| Feature | Starter $99/mo | Business $299/mo | Pro $699/mo |
|---|---|---|---|
| CRM + lead management | |||
| AI Pricing Engine | |||
| Custom estimate calculator | |||
| Estimates + invoices | |||
| PandaDoc custom documents | |||
| Dispatch tool + live map | |||
| AI-updated inventory | |||
| QuickBooks + all integrations | |||
| Reporting | |||
| Unlimited users | |||
| Crew app (releasing soon) | |||
| Autocrew tool | |||
| Heartbeat system | |||
| Move itinerary generation | |||
| Accurate edge-case charges | |||
| Upsell surfacing for reps | |||
| Advanced reporting + rep analytics | |||
| Forecasting tools | |||
| Dynamic pricing tools | |||
| Truck limit | 3 | — | — |
| Included activations/mo | 125 | 400 | 1,000 |
| Overage rate | $0.25 | $0.20 | $0.12 |
$42M+ in revenue. 30+ moving businesses. 2025.
That's what operators running Move Right generated this year. Your playbook is already proven.
Frequently Asked Questions
What is an activation?
An activation is any time the AI engine does meaningful work on your behalf — reaching out to a lead, generating an estimate, running an upsell check, sending a follow-up sequence, and so on. Routine system messages like booking confirmations and appointment reminders are not activations. You only pay for the AI doing real sales and ops work.
How many activations will I actually use?
It depends on your follow-up cadence. A typical single-truck operation doing 30 moves/month uses roughly 150–350 activations. Most single-truck companies fit comfortably on Starter. A busier operation with aggressive follow-up on every lead will use more. The usage table below gives a per-move breakdown.
What happens if I go over my included activations?
You're billed for overages at your plan's per-activation rate: $0.25 on Starter, $0.20 on Business, $0.12 on Pro. There's no hard cap — the system keeps working. You'll see usage in your dashboard so there are no surprises.
Is there a contract or long-term commitment?
No. Move Right is month-to-month. Cancel anytime — no questions, no penalties. We earn your business every month.
How does the 5-day free trial work?
Start your trial with no credit card required. You get full access to the plan you choose for 5 days. If it's not for you, just walk away — we won't charge you a thing.
What's the 60-day money-back guarantee?
After your trial, if you're not satisfied within the first 60 days, we'll refund you in full. No hoops. We're confident in the product and we stand behind it.
Can I upgrade or downgrade my plan?
Yes. Change your plan at any time. Upgrades take effect immediately. Downgrades apply at the start of your next billing cycle.
How many users can I add?
Unlimited users on all plans. Add every sales rep, dispatcher, and crew member — no per-seat charges eating into your margins.
What does the Starter truck limit mean?
The Starter plan is designed for operations running up to 3 trucks. Business and Pro have no truck limit. The constraint isn't about users or jobs — it's about the operational scale the plan is sized for.
What onboarding support do I get?
Every plan includes guided onboarding and ongoing support. We built this software on the trucks and in the dispatch offices of a $42M moving operation — we know what it takes to get your team running fast.
Start your 5-day free trial today.
No credit card. No contract. Just 5 days to see what Move Right can do for your operation.