Speed-to-Lead: Why the First 5 Minutes Win the Job
If you aren’t first, you’re last. The data proves it.
Here’s a brutal truth about the moving industry: 78% of homeowners choose the contractor who responds first. Not the cheapest. Not the one with the best reviews. The first. In a world where customers submit quote requests to 3-5 movers simultaneously, the race to respond isn’t optional—it’s existential.
The Speed-to-Lead Data
The 30-Minute Death Zone
Most moving companies respond to leads in 30+ minutes. Some take hours. A few take days. By then, the customer has already:
Received 3 other quotes
Booked with your competitor
Forgotten who you are
According to LeanData, conversion probability drops sharply after 30 minutes. That lead you paid $50 for? It’s worth $0 if you don’t respond fast enough.
The Lead Response Timeline
Here’s exactly what happens as the clock ticks:
0-1 Minute: The Golden Window
+391% conversion boost. Customer is still on your website. Your brand is fresh in their mind. They feel valued and surprised by your speed.
1-5 Minutes: Still Winning
900% higher contact rate vs. 10 minutes. Customer is likely still researching. You’re probably the first responder.
5-30 Minutes: Slipping Away
Conversion rates dropping fast. 2-3 competitors have already made contact. Customer starting to forget you.
30+ Minutes: The Death Zone
Conversion probability collapses. Customer has moved on. You’re now fighting for scraps against movers who actually responded.
Why Manual Response Fails
Let’s be honest: humans can’t respond in 60 seconds. Not consistently. Here’s why:
🚛 Your team is on trucks
Sales staff can’t stop mid-move to call leads. Leads pile up until someone gets back to the office.
🌙 Leads come after hours
47% of quote requests happen outside business hours. Who’s responding at 9 PM on a Saturday?
📧 Leads scatter everywhere
Angi emails this inbox. Thumbtack texts that phone. Your website goes to a form nobody checks.
🏃 You’re busy running a business
Dispatch, payroll, customer issues. You can’t be a 24/7 call center and an owner at the same time.
The solution isn’t working harder. It’s automating the first touch.
MoveRight’s Instant Response System
Our platform responds to leads in seconds—before you even know they exist.
Instant SMS & Email
Within 5 seconds of a lead submission, MoveRight sends a personalized text and email. Your brand makes first contact while the customer is still on the quote form.
Unified Inbox
Angi, Thumbtack, Billy.com, your website—every lead lands in one place. No more scattered notifications. No more leads falling through cracks.
24/7 Coverage
Leads at 2 AM? Saturday afternoon? Holiday weekend? Automation doesn’t sleep. Every lead gets a response, every time, no matter when.
How Instant Response Works
From any source
SMS + Email sent
Push notification
When you’re ready
The automation handles the crucial first touch. Your team handles the personal follow-up when they’re available.
“If you aren’t first, you’re last in this market. We were averaging 45-minute response times before MoveRight. Now our first text goes out in under 5 seconds. Our booking rate jumped 40% in the first month.”
— MoveRight customer, 12-truck fleet
Stop Losing Leads to Faster Competitors
Every minute you wait is money walking out the door. MoveRight’s automation ensures you’re always first to respond.
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